Winnow has just completed a new brand identity and website redesign for Battle Winslow in Rocky Mount, NC. This law firm is one of the oldest in the state and recently celebrated their 100^th anniversary. The firm began the redevelopment by conducting a brand study that revealed their positioning based on their strengths and unique value proposition. The new logo emphasizes their strong relationship with their clients by use of interlocking B and W that is formed from the same shape.