New North Carolina legislation was passed in 2015 allowing people with disabilities to establish tax deferred savings accounts without the risk of losing SSI and Medicare benefits (North Carolina Achieving a Better Life Experience (NCABLE). Winnow worked with the NC Department of State Treasurer’s office to develop a communications strategy and deliverables to help educate adults with disabilities and families of children with disabilities about why and how to enroll. We created a new tagline, messaging, custom photography, brochures and mailers, display banners, two animated videos, a series of video productions and a radio PSA spot. Our NC ABLE Program campaign was honored with an Excellence in Communications Award for Community Engagement by the NC Association of Government Information Officers.