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NC ABLE

New North Carolina legislation was passed in 2015 allowing people with disabilities to establish tax deferred savings accounts without the risk of losing SSI and Medicare benefits (North Carolina Achieving a Better Life Experience (NCABLE). Winnow worked with the NC Department of State Treasurer’s office to develop a communications strategy and deliverables to help educate adults with disabilities and families of children with disabilities about why and how to enroll. We created a new tagline, messaging, custom photography, brochures and mailers, display banners, two animated videos, a series of video productions and a radio PSA spot. Our NC ABLE Program campaign was honored with an Excellence in Communications Award for Community Engagement by the NC Association of Government Information Officers.