Southern Concepts is a new luxury home and community design and build group. They came to us seeking an identity and web page to get their business up and running. Our client came to us with a hand drawn sketch of a tree that they wanted their identity to be centered around. Winnow created a digital representation of this sketch to create the logo, while still keeping the hand-drawn essence of the original. Winnow also created a landing web page to introduce Southern Concepts and give a brief overview of their capabilities, core values and master builder.