Our Branding Process

Study and Research


Identifying your unique identity

Our process begins with understanding your business objectives and measuring where you are positioned from internal and external viewpoints. Perceptions of the firm are key to your entire brand. Often firms make critical decisions based on an incomplete understanding of the competitive landscape or what really motivates their prospects. Our research will uncover opinions and biases from a variety of stakeholders, customers, and prospects to inform positioning and help identify meaningful differentiation.

Our process

  • Understand if perceptions within the company align with external perceptions
  • Identify differentiators and develop positioning through competitive analysis
  • Identify the rationale for purchasing decisions when clients consider your firm
  • Understand why a prospect will choose your firm over another
  • Pinpoint target markets and segmentation for marketing
  • Define clear marketing messaging for all touch points of marketing the firm—how employees describe the firm to prospects, messaging for the website, etc.—that are truly aligned with external perceptions

This discovery phase and research will help to position all branding and marketing directions of the firm for growth and a competitive advantage.

Strategic Planning


Developing a clear positioning in the marketplace will help your prospects understand the unique value you offer. With the research we conduct, we can help identify targeted audiences and determine market perceptions that will help you to better position your services and firm for the best success in the marketplace.

Our strategic planning process includes:

  • Determining objectives and goals
  • Reviewing current and past marketing efforts
  • Conducting competitive analysis and reviewing market trends
  • Matching brand perceptions to market messaging
  • Determining tactics and implementation procedures
  • Determining budget and timetables
  • Building measurements and accountability profiles

We help our clients recognize their best prospects, develop messages that address their clients needs, and make sure these messages remain consistent throughout the process.



With a strong foundation built from discovery, research, and strategic positioning, we have a clear sense of the impact needed to achieve success in creating a visual brand for our clients.

Clients come to us for a variety of projects from website designs to annual reports to comprehensive brand identity development. We understand how these touchpoints must convey the brand personality and unify and distinguish the brand.

Our capabilities include:

  • Websites
  • Logos and Identity
  • Videos
  • Trade Show Material
  • Annual Reports
  • Brochures
  • Newsletters
  • Advertising
  • Direct Mail
  • Signage
  • Email Campaigns
  • Photography