Calvert Ice is creating a complex here in the Triangle that will be an ice sports prep school designed for high-achieving student-athletes in grades 9-12 to become successful in both their sport and in life beyond their ice career. Their world-class experience will include a facility that has the largest number of full-size rinks to serve as a premier destination for youth ice sports tournaments and competitions. Working with a partner firm, we engaged to develop the brand positioning for this prep school and its facility. We also developed a brand identity with logo and brand guidelines.