North Carolina Railroad Company’s vision is “To improve our state by: Enabling freight to grow business. Expanding rail to move people. Investing in North Carolina.” NCRR partnered with Winnow to develop a new website that better aligns with their company’s strategic plan, specifically placing more priority and focus on investments that generate more jobs for the people of North Carolina. Winnow’s team conducted internal and external assessment sessions, surveys, and interviews with key stakeholders to help craft this critical tool for NCRR‘s target audiences.
Using clean visuals, focused messaging and strategic content to create a clearer awareness of the value of NCRR, the new website showcases images and projects that demonstrate NCRR’s commitment to economic development, capital investments, focus on safety, corridor management best practices and the importance of NCRR’s role in North Carolina’s history and vision for the future.
Each year we help NCRR with the material for Progress in Motion, a two-day forum that focuses on how railroads contribute to North Carolina’s transportation system and state economy. Recently, we were asked to develop their 2015 Annual Report and Railroad Resources Safety Booklet.